One tablet, two minutes, done. Toothpaste, rebuilt in purple. These purple toothpaste tablets replace the tube with a concentrated, water-free tablet - chew one until it forms a paste, wet your brush, and brush as normal for two minutes. No tube, no water filler, no fluoride.

Hydroxyapatite, the mineral that makes up most of enamel, is in every tablet, while PAP works on the everyday surface staining picked up from coffee, tea, and wine. The purple tint uses colour theory to help counter yellow tones as you brush.

Key Benefits

• Enamel Support in Every Tablet: Hydroxyapatite, the mineral that makes up most of enamel, in every dose.
• Everyday Stain Care: PAP works on the surface staining picked up from coffee, tea, and wine.
• Purple Colour-Correcting Tint: Uses colour theory to counter yellow tones as you brush - brighter the moment you rinse, and it rinses clean with no purple left behind.
• Cool, Fresh Finish: Peppermint and spearmint for a fresh finish after every brush.
• Concentrated, Not Diluted: Standard toothpaste is mostly water - this isn't.
• Plastic-Free Format: No tube, no microplastics, in a sealed metal tin.

Key Ingredients

• Hydroxyapatite: The mineral that makes up most of tooth enamel, for gentle daily enamel support.
• PAP: Works on everyday surface staining from coffee, tea, and wine.
• Xylitol: Supports a fresh, clean mouth feel.
• Sodium Bicarbonate & Calcium Carbonate: Gentle cleaning and polishing agents.
• Peppermint & Spearmint Blend: Delivers a cool, fresh finish.

Ideal For

• Plastic-free, sustainable oral care
• Everyday surface stain care
• Fluoride-free and SLS-free routines
• Travel and on-the-go brushing
• Vegan and cruelty-free shoppers

Specifications

• Format: Toothpaste Tablets
• Count: 90 tablets (approximately six weeks of twice-daily brushing)
• Packaging: Sealed metal tin
• Key Actives: Hydroxyapatite, PAP
• Flavour: Peppermint & Spearmint
• Formula: Fluoride-Free, SLS-Free, No Microplastics, No Plastic Tube, Vegan, Cruelty-Free
• Manufacturing: Made in an FDA-registered facility

How to Use

Chew one tablet until it forms a paste, wet your toothbrush, and brush as normal for two minutes. Rinse and smile. Use twice daily.